The dream of owning a business in Downtown Sacramento will become a reality for two local entrepreneurs this holiday season thanks to the Downtown Sacramento Foundation’s (DSF) Calling All Dreamers competition.
The DSF presented the owners of Andy’s Candy Apothecary and The Dailey Method with the keys to their new storefronts in the 800 J Lofts building. The special key presentation took place on October 14 at 11:30 am in the future home of Andy’s Candy Apothecary located at 1012 9th Street next to Temple Coffee. Both businesses unveiled their storefront designs.
As the grand prize winner, Andy’s Candy Apothecary owner Andy Paul, received a prize package valued at $135,000. To kickstart his first business venture, the first time entrepreneur received a cash prize of $10,000 in addition to a suite of business services. His grand prize package also includes free rent for a year from CIM Group, advertising in Sacramento Magazine and Inside Publications, contractor build out assistance from Market One, graphic design and marketing strategy from Mering Carson and MC Design, a website from Vision Launchers, legal services from Law Office of Kristina M. Reed, accounting services from Brown Fink Boyce & Astle, and more.
The candy boutique will specialize in unique and handmade candies from around the country and the world in every price range.
“This competition gave me a much needed boost and provided me with a foundation of knowledge and expertise in every area imaginable to start my business,” said Andy Paul, Andy’s Candy Apothecary owner. “I had been thinking about opening a candy business for a long time. It was the perfect opportunity for me – my business concept was half formed and I just needed some momentum to solidify it.”
The People’s Choice Winner, The Dailey Method, received a $5,000 cash prize along with a suite of business services valued at $60,000. The exercise studio combines ballet barre work, core conditioning, stretching, and orthopedic exercise. The Downtown studio, which will be located on the ground floor of the 800 J Lofts at 1011 8th Street will be the 3rd Sacramento area location for owners Sandra Lemos and Stacey Armijo.
“We always knew we wanted to open a studio in Sacramento,” said The Dailey Method Owner Sandra Lemos. “When we expanded into Folsom a lot of our clients were commuting in from Sacramento. We didn’t think we’d be able to expand with a third location for at least a couple of years until this competition came about.”
“Sacramento has a rich history of attracting pioneers and dreamers. This business competition reminded us that our entrepreneurial spirit is alive and well in Downtown Sacramento,” said Valerie Mamone-Werder, Sr. Manager of Business Development at the Downtown Sacramento Partnership. “We’re thrilled to be able to move the needle for two new business. We hope to build on this momentum as we continue this program in 2014.
About the Calling All Dreamers business competition
The goal of this annual business competition is to foster Sacramento’s entrepreneurial spirit and cultivate the next generation of dreamers in Downtown Sacramento.
In April, 49 applicants submitted their business concepts for the competition. A panel composed of the DSF board and business experts judged submittals based on creativity, business sustainability and business owner passion demonstrated through the application process. Eleven semi-finalists were selected to refine their business concept and a final group of 5 contestants were selected for a final business pitch to the panel. The judges selected the entrepreneur with the most viable plan that best fit within Downtown’s retail mix and has long-term sustainability potential as the winner.
Calling All Dreamers is made possible by the generous support of the following sponsors who continue to be champions for the economic growth of the Downtown core and the Sacramento region: Sacramento State, College of Business Administration, SMUD, City of Sacramento, Economic Development Department, Wells Fargo, CIM, Sacramento Downtown Plaza, Market One Builders Inc., Vision Launchers, Big Hairy Dog, Sacramento Magazine, MeringCarson, Inside Publications, Brown Fink Boyce & Astle, LLP, Law Office of Kristina M. Reed, SCORE, T. Dogg Studios, and Sign of Light.
For more information visit, downtownsac.org/calling-all-dreamers.
About the Downtown Sacramento Foundation
The DSF is a sister organization to the Downtown Sacramento Partnership. Established in 2011, this 501(c)3 organization is dedicated to fostering civic pride through the improvement of the social and physical environment of Downtown. The DSF provides much needed support to the Downtown Sacramento Partnership (DSP) programs that provide elevated services for public space management and beautification, homeless outreach and public safety.