Earlier this year, DSP introduced a new branding identity for the area which encompasses the stretch of J, K, and L streets between 13th and 5th streets. The new district moniker, The Kay, was met by both praise and critique, however, the progress in this area of Downtown is undeniable.
Watch this video with local entrepreneurs, community members, and developers discussing their take on The Kay.
Conversations on #TheKay
The Kay is nearing a tipping point and is seeing a revival of interest from a new generation of entrepreneurs and investors. This past year, 26 new businesses have opened Downtown and 14 of those are located in The Kay district. The blocks on K Street between 13th and 10th streets are nearly 100% leased and there are development proposals along the vacant parcels along the 700 and 800 blocks. While there are still pockets of vacant space, there is arguably a critical mass of complimentary land uses and business types within this walkable district.
Later this week, crews will install new banners on light poles along K Street. The street signs installed earlier this fall and these banners are a physical reminder of the transformation the district is undergoing. The new district identity for The Kay is already gaining traction in the commercial real estate industry and being used as a marketing tool to attract and retain new tenants. DSP and downtown businesses will be working together next year to continue moving this district and Sacramento forward.