Downtown Sacramento Partnership and Waitr Announce New Partnership to Deliver 26th Season of Concerts in the Park

Contact: Emilie Cameron

916-420-1779 /

SACRAMENTO, CALIF. (March 23, 2017)Downtown Sacramento Partnership and Waitr, the restaurant on-demand mobile ordering app known for delivering delicious local food to your door, today announced a new marketing partnership to deliver the 2017 Concerts in the Park stage. The sponsorship agreement provides Waitr users with premier experiences and activations at Concerts in the Park, including new on-demand door-to-door delivery service.

“We are always in search of unique ways to connect the hundreds of thousands of Waitr users to one-of-a-kind experiences,” said Chris Meaux, CEO and Founder of Waitr. “Concerts in the Park and Waitr, music and food, they go great together! We’re excited to partner with Downtown Sacramento Partnership to deliver the Concerts in the Park stage and bring fans closer to the best local restaurants than ever before.”

Known for its distinct technology yielding fast door-to-door deliveries, along with favorable pricing, Waitr is the only app to include full-color photography of every menu item from all participating restaurants. Waitr now delivers to 18 cities – including Sacramento, West Sacramento and Roseville – in four states, filling more than 50,000 orders each week for delivery or carry out. Hungry concertgoers can find the app online and download on iPhone and Android devices.

“Partnering with Waitr for Concerts in the Park is a win-win,” said Sureena Johl, events manager of Downtown Sacramento Partnership. “This season, concertgoers will have the opportunity to both rock out to an incredible lineup on the Waitr stage and enjoy dozens of restaurant choices with the convenience of ordering a great meal from their phones.”

Sacramento’s longest-running outdoor music festival, Concerts in the Park, returns for its 26th season Fridays from 5 – 9 p.m., May 5 – July 21, 2017 in Downtown Sac’s greatest outdoor music venue, Cesar Chavez Plaza. Renowned for celebrating artists across multiple genres of music, the family-friendly free concert series will announce the 2017 lineup live on Thursday, March 30 during a free lunchtime event in Cesar Chavez Plaza featuring DJ Joseph ONE, food trucks and more.

Produced by the Downtown Sacramento Partnership, the 2017 Concerts in the Park series is presented by Bud Light with the stage delivered by Waitr. Sponsors include Blue Diamond Growers, Live Nation, Kaiser Permanente, Republic Services, Sacramento Area Bicycle Advocates (SABA), SubMerge Magazine, KQCA/My58, Estrella TV, 98 Rock, Radio 94.7, and Sactown Magazine.

For more information about Concerts in the Park, visit  Join the conversation using #CIPSac and #DowntownSac.


About Downtown Sacramento Partnership

Downtown Sacramento Partnership is a nonprofit, property-based improvement district (PBID) that serves as the collective voice for nearly 200 property owners and more than 400 businesses located within its 66-block boundaries in downtown Sacramento. Driven by the mission to build value downtown, the organization serves as the principal advocate, champion, and steward for those who work, live, visit, and do business in downtown. For more information, visit +


About Waitr

Launched in 2015, Waitr is an on-demand food delivery service and online restaurant technology platform designed to connect local restaurants to hungry consumers. Founded in Lake Charles, Louisiana, Waitr’s mission is to develop the local food culture for communities across the United

States by expanding the reach of local restaurant menus. Available on the web, on iPhone and Android devices, Waitr is the most convenient way to discover, order and eat great food from the best local restaurants. Today, Waitr has over 1,600 restaurant partners and hundreds of thousands of users in 18 cities across four states. For more information, visit

Calling All Dreamers Business Competition Now Open

5th Annual contest launches to help entrepreneurs dreaming of starting a business in the city they love

SACRAMENTO, CALIF. (March 6, 2017) — 

Downtown Sacramento Foundation (DSF) today called all dreamers to launch their dreams into reality by submitting an application for a business start-up package to open in downtown Sacramento. Applications for the 5th Annual Calling All Dreamers competition will be accepted online at through 5 p.m. PST Monday, April 10, 2017. 

“The Calling All Dreamers competition is an incredible opportunity for entrepreneurs to refine their ideas and realize their dream of opening a business,” said Valerie Mamone, Business Development Senior Manager of Downtown Sacramento Partnership. “With all of the excitement and activity happening downtown, this is a uniquely opportune time for a new retailer to tap into downtown’s growing market. There really has never been a better time to open a business in downtown Sacramento.”

The Calling All Dreamers competition is open to new start-up businesses, businesses outside the City of Sacramento or existing businesses in the City of Sacramento hoping to expand and/or open a new concept. The Shark Tank-style competition takes qualified applicants through a business development program that calls for extensive business planning, market research, proof of financial sustainability, and more.

A special selection committee is formed by DSF to work closely with the candidates to evaluate market potential, viability, uniqueness and preparedness of each concept. Ultimately, the committee will select the one ideal candidate to win the prize to assist the successful launch of their downtown Sacramento storefront. The prize package valued at nearly $100,000 includes cash and in-kind services from contest sponsors ranging from marketing and interior design to accounting, legal services and more. For complete guidelines, prize package and contest rules, visit

This competition is the essence of economic development. By design, Calling All Dreamers is directly enhancing the retail and business environment in downtown Sacramento by encouraging an increasing number of entrepreneurs to choose downtown as the home for their business. The competition is often the inspiration to take the leap of faith into small business ownership. The resources and support gained by competing for the grand prize helps each dreamer inch closer to opening their doors; equipped with the resources necessary to be successful.

Now in its fifth year, Calling All Dreamers has helped 15 businesses open; created 20 full-time and 57 part-time jobs; and, leased more than 18,000 sq. ft. In 2016 alone, five dreamers opened a storefront – three within the downtown district served by Downtown Sacramento Partnership.

Since the inaugural Calling All Dreamers competition launched in 2013, DSF has worked with nearly 100 aspiring entrepreneurs. 2016 Calling all Dreamers Grand Prize winner Oblivion Comics & Coffee will open at 1020 11th Street this spring. A coffee shop that will feature new, vintage and independent comics paired with craft coffee from Chocolate Fish and artisanal toast, Oblivion Comics & Coffee co-owners Laura Benson and Neil Estaris were inspired by the DC Comic book universe’s Oblivion Bar where all superheroes and villains are equal and share the same space, geek or not.

Keep up with some of the Calling All Dreamers businesses who have launched their dreams into reality:


Andy’s Candy ApothecaryAllspicery | Benjamins Shoes | The Dailey Method | Figs and Feta | Metro Juice | Off the Chain Bike Bus Tours | Sun & Soil Juice | Studio Fig | Whired Wine


Applications are now available online at and will be accepted through April 10 at 5 p.m.

PRESS: To coordinate coverage and schedule interviews, contact Jordyn Anderson at or 916-287-9961.

The 2017 Calling All Dreamers competition is made possible by the generous support of the following sponsors who continue to be champions for the economic growth of the Downtown core and the Sacramento region: City of Sacramento Economic Development Department, SMUD, LJ2 Interiors, Smith, McDowell & Powell, Brown Fink Boyce & Astle, LLP, Marquee Media, Inside Publications, T-Rock Communications, TDogg Studios and SCORE.


About Downtown Sacramento Foundation

Established in 2011, Downtown Sacramento Foundation (DSF) is a nonprofit, 501(c)3 that supports programs that complement Downtown Sacramento Partnership priorities to improve the economic, physical, cultural and social environment in order to foster civic pride.

About Downtown Sacramento Partnership

Downtown Sacramento Partnership is a nonprofit, property-based improvement district (PBID) that serves as the collective voice for the 176 property owners and more than 400 businesses located within the 66-block urban core of Sacramento. Driven by the mission to build value downtown, Downtown Partnership is the principal advocate, champion and steward for those who work, live, visit and do business here. For more information, visit + and connect with us on Facebook, Twitter, Instagram and LinkedIn.

Policy Update | Sacramento Convention Center Expansion

For the past several months, members of Downtown Sacramento Partnership’s board and staff have participated in a Sacramento Convention Center (SCC) Expansion stakeholder group convened by Mayor Darrell Steinberg. The group has been tasked with addressing the need to expand Sacramento’s aging Convention Center while determining how much of the $170 million allocated by the city council is necessary to ensure the success of this expansion.

Located in the heart of Downtown Sacramento, the SCC has traditionally been viewed as the economic engine for the city and specifically downtown. Driving both regional tourism and the hotel nights that contribute to Transient Occupancy Tax (TOT) revenue for the city, Convention Centers serve large event attendees and local residents alike. Through this combination of small community events and larger regional events, convention centers bring in new business and critical tax revenue that benefits our local economy.

Much of the discussion surrounding the expansion has focused on the convention center’s ability to generate additional TOT revenue when compared to other potential tourist attractions or possible TOT generators like an aquarium or viewing platform. While that conversation is worth having, Downtown Partnership is committed to the idea of the SCC as a keystone in our growing downtown and support of the businesses that have grown around the existing facility.

In March of 2016, Downtown Partnership’s Board of Directors adopted the following 7 principles to guide the conversation around improvements to the “Sacramento Convention Center / Community Center Theater District.” These principles continue to provide us with a framework moving forward with the stakeholder group. They are as follows:

  • Be downtown to capitalize on existing infrastructure investments
  • Be data-driven and customer-focused to meet the demands of its desired patrons
  • Be fiscally feasible and cost-effective to operate to maximize resources
  • Be transformative, competitive and attractive
  • Create new and expanded economic opportunities and enrich the quality of life in the City of Sacramento
  • Minimize impacts and disruptions to tenants and nearby businesses
  • Encourage a thriving Convention Center & Theater District

The most recent stakeholder group meeting, on February 23rd, focused on how the SCC compares to direct competitors including Spokane, Portland, Reno, San Jose and Long Beach. Unfortunately, with an aging facility that last saw an update in 1996, our convention facilities lag behind these competitors in the majority of categories, be it ballroom space, meeting rooms or exhibition space. Following this review of competitor cities, Michael Lockwood of the architectural design firm Populous outlined three potential convention center expansion concepts.  While we may not overtake our largest convention competitors, the three designs presented provide a roadmap for varying degrees of competitiveness in the convention industry. A key discussion point being the opportunity to design a facility that can allow for “stacked events” where two smaller conventions might be running concurrently or in a much tighter time frame due to the facilities ability to provide multiple lobbies, easier navigation for set up and break down, etc. The proposed facility options that Lockwood outlined include:

Option 1 – Major renovation of existing facility, improved connectivity and expanded exhibit & meeting space. A new East Lobby and improved food service.


Option 2 – Demolition of the original facility, expansion of exhibit, meeting, and ballroom space. Improved connectivity, new east and west lobbies, improved food service and creation of an events plaza between SCC and Theater.


Option 3 – Demolition of original facility, phased expansion of exhibit, meeting and ballroom space. Improved connectivity and new east and west lobbies with improved food service.


Each of these options provides a different level of investment by the City. On Tuesday, February 28th the City Council received an informational update on these expansion proposals, providing feedback for staff and the stakeholder group. While there are still two meetings ahead for this group, the item is expected to return to Council for a vote sometime in April. Whether the full $170 million in funding is allocated to the expansion, utilized to develop a new flagship hotel adjacent to the SCC, or partially re-allocated to other projects within downtown Sacramento remains to be seen. Regardless, Downtown Partnership is committed to working with the Mayor and Council to ensure that the decisions made are ones that best serve the residents, businesses and property owners who have committed themselves to the vision of a vibrant downtown destination for visitors and locals alike.

Golden 1 Center Events

These pre- and post-event road closures may be activated by the City for Golden 1 Center events with an expected attendance of 10,000+. Visit the City’s new transportation and parking website for more information. 

Golden 1 Center Events (3/22 – 3/30):

Policy Update | Downtown Partnership unveils 2017 Priorities at annual State of Downtown

On the morning of January 25th, Downtown Partnership held its annual State of Downtown event at the Memorial Auditorium. With speakers including Mayor Darrell Steinberg, author and keynote speaker Peter Kageyama, and Downtown Partnership Executive Director Michael Ault, the event was filled with new visions and ideas for downtown Sacramento. This year’s event held special relevance to the area of policy, with Michael Ault highlighting Downtown Partnership’s 2017 Priorities and the guiding principles behind these ambitious goals and objectives.

In 2013, Downtown Sacramento Partnership Board of Directors adopted a 5-year strategic plan – the 3 Point Plan – to focus on three overarching areas critical to the success of downtown Sacramento: environmental improvements and management; economic and commercial assistance; and, strategic development projects. Building upon this initial framework, Downtown Partnership’s Executive Committee developed an aggressive list of key policy priorities for 2017. Focused on supporting the mission of building value downtown, the 2017 Priorities identify five initiatives to maximize economic activity, mitigate obstacles and create incentives for private investment.


Accelerate a clear path to expand Sacramento’s downtown convention center to its fullest potential.

Make Sacramento’s riverfront a vibrant destination beginning with activation in Old Sacramento.

Move forward an aggressive economic development strategy with clearly defined goals and measurable outcomes.

Increase diverse housing development, specifically market-rate units for rent and for sale, within Sacramento’s downtown core.

Advance the Downtown Riverfront Streetcar project with a specific plan that relocates light rail from K to H Street in the first phase. 


These five priorities are pivotal to stimulate downtown’s commercial, cultural, and civic activities and thereby, grow Sacramento’s economy and quality of life. A strong urban core is integral to ensuring growth, fiscal sustainability and long-term prosperity for Sacramento. Through an emphasis of key objectives and tactics to accomplish each priority, the detailed frameworks found in the link below set the stage for an impactful year ahead. To learn more about each priority click here and for more information on Downtown Partnership’s 3-Point Plan, visit this page.

Go Red for Women 2017

February is Heart Month and the American Heart Association would once again like to encourage all downtown businesses and properties to Go Red. We had lots of great participation last year (Park Tower, 300 Capitol Mall, Bank of the West Tower, US Bank Tower and Wells Fargo Tower, to name a few) and we want everyone in Sac to see red in February 2017!

Everyone can support the fight against heart disease in women by wearing red on National Wear Red Day (Feb. 3rd). It’s a simple, powerful way to raise awareness of heart disease and stroke. But, you don’t have to stop there. This February the American Heart Association is inviting you and your building or landmark to Go Red. As a participant, you will join the ranks of Niagara Falls, the Empire State Building, the Sears Tower, the Space Needle in Seattle, Times Square and many more.

Going red could be as simple as uplighting your building/windows red, tying red ribbons around trees, handing out red dress pins and asking your tenants to wear red on Feb 3rd. If your buildings already have some holiday uplighting installed, it might be an easy transition to go all red for this cause.


If you have any questions or need ideas on how to Go Red, please contact Michael Castillo from the American Heart Association at or 916-431-2383.

This blog was provided by the American Heart Association.

Welcome to 2017 | Downtown Partnership

This past year, we’ve seen significant building in our city’s core and progress with respect to our key priorities for moving Downtown Sacramento forward.

The opening of the Golden 1 Center marked a transformative milestone for Downtown Sacramento. The catalytic project is already rapidly changing the landscape of downtown Sacramento, spurring unprecedented change and injecting new life in the surrounding area. Downtown Sacramento is proving a viable and attractive market for investors, entrepreneurs and residents. Golden 1 Center was one of a number of factors contributing to the increasing growth, vibrancy and opportunity of downtown in 2016.

Looking ahead, 2017 is slated to be the year of grand openings as several highly anticipated projects, including The Sawyer Hotel and Downtown Commons, 700 K Street, and others, open their doors downtown. We are particularly excited to celebrate the opening of 2016 Calling All Dreamers small business competition winner, Oblivion Comics & Coffee, in early 2017.

A vibrant and activated urban core is the foundation for a strong and economically thriving city. Programing and special events remain critical to attract customers, visitors and residents alike. In addition to the more than 150 downtown events planned in 2017, Downtown Partnership will again produce events 184 days of the year. Visit regularly for event information and attend events and programs downtown whenever you can. Mark your calendar now for our signature events:

  • Dine Downtown | January 12–22
  • State of Downtown | January 25
  • Farmers’ Markets | May 2–October 25
  • Concerts in the Park | May 5–July 28
  • Ice Rink | November 3–January 15, 2018
  • Theatre of Lights I November 22–December 24

With the exciting changes in downtown Sacramento, Downtown Partnership has also recognized the need to evolve with our district. I encourage you to join us at the 19th Annual State of Downtown breakfast on Wednesday January 25 at Memorial Auditorium when we officially launch our refreshed identity for a new era of downtown. You can find more information at

We look forward to working with you in 2017 to continue building value downtown.

Policy Update | 2017 Brings New Leadership and New Policies

The beginning of any new year brings with it changes in both policy and our local elected representatives. 2017 is no different, although this year many of the members of the Sacramento City Council and the Sacramento County Board of Supervisors remain the same, with some notable exceptions.

Beginning with the City, the major change is of course the beginning of Mayor Darrell Steinberg’s first term in office. Elected to the office in June, but not sworn in until December, Mayor Steinberg has taken the interim months to prepare for his new role and responsibilities. Of course, leadership is nothing new for Mayor Steinberg, having most recently served as President Pro Tempore in the California State Senate from 2008 to 2014. With experience at both the state and city level, Mayor Steinberg is well positioned to move forward a comprehensive policy agenda that will focus on issues including economic development, homelessness, riverfront activation and youth education & engagement. Outside of the new Mayor, the remainder of the Sacramento city council remains unchanged, with Councilmembers Steve Hansen, Allen Warren, Eric Guerra, and Larry Carr continuing in new terms.

Looking at the County level of government, District 4 welcomed newly elected Supervisor Sue Frost. Frost, a Citrus Heights local, attended college in Napa and returned to Citrus Heights to serve on its city council as Mayor, Vice Mayor and a councilmember for several years prior to her election to County Supervisor. With experience as an elected official plus her 29+ year career in mortgage lending, Frost brings years of knowledge about District 4, which encompasses parts of Antelope, Orangevale, Rancho Murieta, Citrus Heights and Rio Linda / Elverta, to her new role as Supervisor. In addition to her work as an elected, Frost has also served on multiple boards including Stem Cells for Cures, Roseville Parkinson’s Support Group, Tentmakers, Inc. and Frost Enterprises. She has also been involved with the Sacramento Association of Realtors for several years and is a member of Citrus Heights Rotary. During her campaign, Frost ran on a platform of public safety, responsible budgets, new jobs, fixed roads and empowerment of non-profits.

In addition to welcoming new elected officials to the Sacramento area, we also saw a number of new laws and policies come into effect with the new year. Just to highlight a few, minimum wage has increased by 50 cents in 2017, granny flat restrictions have been eased to assist in providing additional housing options due to significant demand, a passerby may now break a car window if they believe a pet is in imminent danger, and drivers may not hold their cell phones and must utilize hands-free modes. For a more comprehensive list of policy changes in 2017, take a look at this article from the Sacramento Business Journal.

We can expect even more policy news in the coming months, as the State legislature is now back in session and the City and County are set to have the first in a series of joint meeting on January 31st. This is the first meeting of its type in nearly 15 years and the issue area covered during the initial meeting will be homelessness. Join us next month as we continue to learn more about what 2017 holds on the policy front.

Policy Update | Downtown Housing and the Downtown Specific Plan


As 2016 comes to a close, we’ve seen significant changes and updates related to local policy and its impact on downtown Sacramento. From parking changes around the Golden 1 Center to greenlighting the transformation of the Community Center Theater, we’ve seen how policy makes differences, big and small, within downtown.

As momentum in downtown Sacramento continues to grow, housing will be a central issue in the years to come. Creating a viable and balanced housing market in the city’s core has long been a top priority of Downtown Partnership. This emphasis was echoed during outgoing-Mayor Johnson’s 2015 Downtown Housing Initiative, which promised to bring 10,000 new places to live in the central city within the next 10 years.

The city has already made great strides in accomplishing the first steps in the plan. This summer the first entirely privately financed project in decades – the MAY building – began leasing 22 market-rate units on K Street.

Meanwhile, key projects are now under construction, including 700 K which will open 137 mixed-income residential units and 60,000 sq ft of retail next year. These high-density, high-quality and diverse projects are the types of projects we want and need downtown. As the city moves towards its goal of 10,000 new places to live, it’s critical that the process is guided by a plan.

Wisely, the city manager has implemented a plan that will guide this process as it moves forward. The Sacramento Downtown Specific Plan launched earlier this year and will continue through early 2018. The project’s environmental analysis will determine how long it will take the team of city staff to complete.

The Plan will provide greater detail for where housing will be located, what it will look like, integration with transit and other mobility options, needed infrastructure improvements, the desired amenities to support additional residents, and how the infrastructure will be paid for. By removing barriers to housing development, the plan will also streamline the development and environmental review process. This month, Downtown Partnership staff will be attending a stakeholder meeting where the project team will facilitate a discussion on potential urban infill housing, community amenities, and other specific elements that may contribute to a healthy business district.

Downtown Sacramento is ripe for residential and commercial investments that will fuel our city’s economic growth. Downtown Partnership is committed to working with the City and all of our partners to ensure this shared vision for a vibrant and diverse selection of housing exists within our downtown core. To learn more about the Downtown Specific Plan, visit this website and look out for updates from Downtown Partnership in early 2017.




Golden 1 Credit Union Celebrates Opening of DOCO Branch


The new branch is expected to offer the latest in banking convenience and technology.

Golden 1 Credit Union celebrated the grand opening of its newest branch, one of the first businesses to open in Downtown Commons, Sacramento’s newest commerce center surrounding Golden 1 Center. The grand opening included a ribbon cutting ceremony with local leaders including Mayor-elect Darrell Steinberg, Councilmember Steve Hansen (District 4), Sacramento Kings Chief Operating Officer Matina Kolokotronis, and Sacramento Kings Vice President of Player Personnel & Development/GM D-League and former Kings player Peja Stojakovic.                                                              

To meet the growing need for financial advice and planning, the Center Branch will use digital media to bolster member engagement.  The Branch features a digital “Wow” wall, and a discovery area with tablets with access to online banking and other services. In addition, all the employees at the new branch are able to help members with any of their banking needs, from depositing a check to applying for a loan. The new location features two 24-hour ATMs, and is open Saturdays.

“Golden 1 Center Branch is an exciting step in our evolution as a consumer financial institution, and like everything we do, it was designed with our members in mind,” said Donna Bland, President and CEO of Golden 1 Credit Union. “Much like Golden 1 Center, the Center Branch will use the latest technology to advance customer service and offer a member experience encompassing both human interaction and technology.”

To celebrate the opening of Center Branch, Golden 1 is kicking off a “#StrongerAs1 Selfie Challenge” encouraging members and the community to take and post selfies on social media. If 1,000 selfies using the hashtag are received, a $10,000 donation will be made to the United Way California Capital Region.

“We believe in building strong communities by investing in organizations that share our goal of making a positive impact in the communities we serve,” said Erica Taylor, Vice President of Communications and Community Relations. “The selfie challenge is a fun way to engage the community, celebrate Sacramento, and give back to a local organization that brings people together to make a stronger community.”

This blog was originally posted on, here.