Downtown Office Market Study

In 2014, DSP commissioned Mering Carson for a research study of Downtown Sacramento’s office market to understand strategic advantages, and opportunities.The 3-phase research project analyzed the perceptions of 3 different audiences (1)  Property Owners & brokers (2) downtown employees (3) key decision makers of businesses around the region.

Key findings:

  • Downtown is perceived as the region’s business hub where everything intersects, which makes it appealing to office tenants. It has a central location, has a highly charged energy and vibe, where important business deals and development activity is happening. It’s also an inherently social networking district.
  • Downtown’s live/play appeal supports demand for the office market.
  • The arena is helping buoy interest in working (and living downtown)
  • There is a desire in the market for multi-modal transportation.
  • There is much potential for Class B & C office spaces to attract companies seeking creative, funky, open offices.

For more information, please contact Valerie Mamone-Werder at [email protected].

Download the full Office Market Study

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CORE VALUES: Why American Companies are Moving Downtown

In 2015, Smart Growth America and Cushman & Wakefield released a report that surveyed nearly 500 companies that moved to or expanded in walkable downtowns between 2010 and 2015, and includes interviews with more than 40 senior-level staff at those companies.

The report, Core Values: Why American Companies are Moving Downtown, provides an overview of why these companies chose a walkable downtown and what they looked for when considering a new location. The report also provides ideas for cities about how they can create the kinds of places these companies seek.

Download the Core Values Study.

 

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