Business Tools

Take your business to the next level by becoming a marketing expert!

Marketing is crucial in the beginning stages of branding a business. Learning essential marketing tools will give insight on what consumers are interested in and how your company is growing overtime. Below are several “how-to” guides that explain the functions of popular social media sites and customer relationship management (CRM) tools.

Create a Website for Your Business
WordPress is a free content management system where consumers can learn about your business products. You can create your own website design from scratch or choose pre-made layouts and input your business information. To download the guide, click the link below.
How to Build a Website

How to Create a Google Business Profile
Google Business Profile is essential to advertising your business online. When consumers search for specific merchants or topics, there’s a higher chance your business will pop up in the search. By learning this tool, you’ll also be able to keep track of how many website visits, calls to your business, etc. To download the guide, click the link below.
How to Create a Google Business Page

How to Collect and Distribute Emails to Consumers
Whether you already have a list of consumer emails or need to start from scratch, Mailchimp is making it easy for business owners. Learn how to use Mailchimp to start a newsletter and collect consumer emails. To download the guide, click the link below.
How to Navigate Mailchimp

How to Navigate a Facebook Business Page
Facebook has been around since the early 2000’s but has been rebranded as a major to business owners and organizations. Facebook is great for advertising, increasing interactions with consumers, and cross-posting to other platforms. To download the guide, click the link below.
How to Navigate FB for Businesses

How to Navigate an Instagram Business Account
With Instagram, you’re able to meet consumers in the middle by posting unique content to attract likes, comments, and shares. Under a business profile you’ll have access to insight and advertising tools. To download the guide, click the link below.
How to Navigate Instagram for Businesses

How to Promote Your Business Events in Sacramento
Sacramento365 is a great website to share your events with communities across the area. The site is very user friendly and by posting on the site, nearly 200,000 Sacramento365 supporters have a chance to view your event. To download the guide, click the link below.
How to Add Events to Sac365